Friday, September 23, 2022

For people who exercise in groups, ‘we’ has benefits — but don’t lose sight of ‘me’ - The Conversation Indonesia

Associate Professor, Faculty of Kinesiology and Recreation Management, University of Manitoba
Shaelyn Strachan does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

University of Manitoba provides funding as a founding partner of The Conversation CA.
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Anyone who has been part of an exercise group likely knows the power and benefit of group exercise. Exercise group members often identify with their group and develop a sense of “we” or belonging.
Having this sense of “we” is associated with numerous benefits, including life satisfaction, group cohesion, support and exercise confidence. Further, group attendance, effort and a higher exercise volume are more likely when people identify strongly with an exercise group. Belonging to an exercise group seems like a great way to support an exercise routine.
But what happens when people can’t rely on the support of their exercise group?
In our kinesiology lab at the University of Manitoba, we have started to answer this question. People may lose access to their exercise group when they relocate, become a parent or take on a new job with a challenging schedule. In March 2020, many group exercisers lost access to their groups due to the limits on public gatherings that accompanied the COVID-19 pandemic.
To understand if tying oneself to an exercise group makes it harder to exercise when the group is not available, we asked exercise group members how they would react if their exercise group was no longer available to them. People who strongly identified with their group were less confident about their ability to exercise alone and thought this task would be difficult.
We found similar results in two studies yet to be peer reviewed, in which we examined how exercisers reacted when they lost access to their exercise groups because of COVID-19 restrictions on group gatherings. Again, exercisers with a strong sense of “we” felt less confident about exercising alone. This lack of confidence may have stemmed from the challenge of members having to go “cold-turkey” on group participation, and suddenly losing the support and accountability that the group provided.
Further, the strength of exercisers’ group identity was unrelated to how much they exercised alone after losing their groups. Exercisers’ sense of connection to the group may not translate into skills that help them exercise alone. Some exercisers we interviewed reportedly stopped exercising altogether during pandemic restrictions.
These findings are consistent with other research that suggests that when exercisers become reliant on others (in this case, exercise leaders) they have difficulty exercising alone.
What might equip group exercisers with the skills and motivation to exercise independently? We believe exercise role identity may be a key. When people exercise with a group, they often form an identity not only as a group member, but also with the role of someone who exercises.
Identifying as an exerciser (exercise role identity) involves seeing exercise as core to one’s sense of self and behaving consistently with the exerciser role. This may mean engaging in regular exercise or making exercise a priority. Research shows a reliable link between exercise role identity and exercise behaviour.
Group exercisers who have a strong exercise role identity may be in the best position to keep exercising even when they lose access to their group, because exercise is core to their sense of self.
To test this idea, we looked at how exerciser role identity related to group exercisers’ feelings about exercising alone. We found that in both hypothetical and real-world situations where exercisers lost access to their group, people who strongly identified with the exerciser role were more confident in their ability to exercise alone, found this task less challenging and exercised more.
In fact, some exercisers reported seeing the loss of their group during the pandemic as just another challenge to overcome and focused on opportunities to exercise without having to worry about other group members’ schedules or workout preferences. These findings suggest that having a strong sense of “me” may offer exercise group members the tools needed to exercise independently from the group.
There are undeniable benefits to group exercise. Exclusively solo exercisers do not get the benefits of group cohesion and group support. As exercise adherence experts, we highly recommend group exercise. However, we also argue that exercisers who rely too heavily on their groups may be less resilient in their independent exercise — especially if they suddenly lose access to their group.
We feel it is wise for group exercisers to foster an exerciser role identity in addition to their exercise group identity. What might this look like? Exercisers may clearly define what it means to them personally to be an exerciser independent of the group, or pursue some goals with the group (for example, training for a fun run with group members) and other goals alone (for example, running a race at one’s fastest pace).
Overall, if you are looking to support your exercise routine and stay flexible in the face of challenges, having a sense of “we” is great, but don’t lose sight of your sense of “me.”
Sasha Kullman, a student in the Faculty of Kinesiology and Recreation Management at the University of Manitoba, co-authored this article.
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Small Businesses To Start In 2021 - Forbes

By Nancy Collamer, Next Avenue
Seth and Mark Samuelson are reaping profits from the gardening trend
It's been nearly a year since the coronavirus pandemic upended our lives. A year when we embraced new habits (curbside pickup) and technologies (Zoom) and found solace in old pastimes (gardening and baking). Many behaviors and preferences we've adopted will endure long after the crisis eases, which opens opportunities if you're thinking of launching a business or side gig in 2021.
So, what are the key trends you might profit from?
In 2020, applications for new business tax IDs actually rose at the fastest rate since 2007.
Below are four I learned about in a recent webinar from SCORE (the national small-business mentoring program affiliated with the U.S. Small Business Administration) presented by Rieva Lesonsky, CEO of GrowBizMedia. Along with each trend, you'll find my suggestions of related business opportunities and resources.
Trend #1: More Americans are starting businesses. In 2020, applications for new business tax IDs actually rose at the fastest rate since 2007.
Opportunity: As Kerry Hannon recently wrote in her Next Avenue post, "Smart Move for Your Home Business: Hiring a Virtual Assistant," new entrepreneurs (especially one-person shops) often turn to freelancers and consultants to help run, manage and grow their ventures. The people they hire might be bookkeepers, virtual assistants, business coaches and the like.
"By contracting for these services instead of hiring directly, entrepreneurs reduce costs, and in many cases, gain access to insights from higher quality talent," says Jon Eckhardt, a professor at the University of Wisconsin's Entrepreneurship Science Lab and Editor in Chief of Entrepreneur and Innovation Exchange or EIX (full disclosure: EIX and The Richard M. Schulze Family Foundation help fund Next Avenue).
LinkedIn's report of the top 15 in-demand jobs for 2021 includes four jobs in this category: data content creator; business development and sales professionals; digital marketing professionals and professional and personal coaches.
How much you'd earn starting such a helping business depends on a number of factors, including your skill level, industry and years of experience. For example, ZipRecruiter says work-from-home virtual assistants earn $67,115 a year, on average, but some make as much as $130,000 or as little as $15,000.
Working as a freelancer or consultant can be especially rewarding for professionals over 50, who bring a lifetime of experience to their clients, but sometimes struggle to land full-time jobs. Many independent consultants charge $100+ per hour; those with specialized expertise can command significantly more.
"A good external consultant will not only perform the function, but will also add value by leveraging their expertise," says Eckhardt. "For example, a contract bookkeeper, accountant or CFO should be able to improve the business as they perform their basic contracted function."
To learn more about starting an entrepreneurial support business, check out the many excellent training resources on SCORE.org.
Trend #2: Gardening is blooming. The pandemic created a new generation of gardening enthusiasts. Seed supplier Burpee reported the highest sales in its 144-year history last spring. And the gardening trend isn't likely to wither anytime soon. According to a fall 2020 survey by Axion Marketing, 86% of homeowners who were gardening said they plan to keep at it in 2021.
Opportunity: The increased interest in gardening is driving demand for gardening-related services. Options include teaching a gardening class, running a lawn care service or offering landscape consulting services. To get a feel for what's possible, check out the New York Botanical Gardens online catalog where you'll find a variety of classes to help you get launched in this fertile field.
Another possibility from this growth trend: Sell a gardening product or accessory. As an example, the father and son team Seth and Mark Samuelson, of Coupland, Texas, have seen revenues for their SeCa Hose Holder (a hands-free tool that helps people avoid bending down while gardening) soar by 300% since 2019. 
"With people spending more time at home over the pandemic, many turned to gardening and found the SeCa Hose Holder to be the perfect addition for them," says Seth.
Trend # 3. Here come the brides! The wedding industry is projected to rebound in 2021 after a dismal 2020 due to pandemic cancellations and postponements. But since many traditional wedding venues have a backlog of reservations, some newly engaged couples will opt for more intimate celebrations of 50 people or less, also known as "microweddings."
On the other extreme, some couples who privately wed last year are planning "sequel weddings" in 2021 — larger celebrations that showcase their original wedding vision.
Opportunity: Whether their weddings will be intimate or extravagant, most couples want to make the day extra special. That means a likely increased demand this year and next for wedding vendors including photographers, wedding planners and caterers.
Kathy Kristof, editor of SideHusl.com, told me she is seeing plenty of demand for wedding photographers on her site. She advises taking advantage of the "buy local" trend by announcing your services on free neighborhood websites, such as Nextdoor. "This is particularly attractive right now because a lot of consumers are newly committed to helping their local businesses survive," Kristof said.
There are endless ways to profit from your love of pets, including as a pet sitter, dog walker, groomer or trainer.
Another way to benefit from the weddings trend: If you own a property that could be rented for a small reception or milestone celebration, Kristof recommends offering it up on sites like PeerSpace or ThisOpenSpace. Of course, you'll only want to do this after you've been vaccinated and, if you live in a cool climate, in the summer or fall months when it can be held outside.
"Be sure to check into city regulations and zoning requirements," warned Kristof. "The city of Los Angeles, for example, has famously threatened to turn off utilities to sites that allow gatherings of more than ten people" during the pandemic.
Trend #4. Pet adoptions are surging. According to the American Pets Product Association, U.S. sales for pet food, supplies, vet care and other services were estimated to be a whopping $99 billion in 2020.
Opportunity: There are endless ways to profit from your love of pets, including as a pet sitter, dog walker, groomer or trainer. You can open your own business or freelance on an "as-needed" basis by signing up with one of the online platforms that list pet-care jobs, such as Rover.com. The average Rover.com dog walker earns $20 an hour according to Indeed.com.
To learn more about opportunities and training programs in the pet industry, consult Worldpetassociation.org or Petbusiness.com.
(This article is part of America's Entrepreneurs, a Next Avenue initiative made possible by the Richard M. Schulze Family Foundation and EIX, the Entrepreneur and Innovation Exchange.)


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